Monday, February 7, 2011

Questions About the Super Bowl Commercials

We will watch Super Bowl commercials today in class.

What is the company?
Chrysler
Who is the target audience:
Younger generation, Male, Ages 25- 35.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and motivatioal attitude
How were camera shots and editing used to enhance the message?
Different views of the cars and parts of Detroit
What is the slogan/message for the company?
 Imported from Detroit
Was the message effective? Why or why not?
Yes becasue it showed how things made in America are good and worth buying.

What is the company?
Volkswagen
Who is the target audience:
Middle aged, Males, 30-50
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, well known figure
How were camera shots and editing used to enhance the message?
Quick camera shots to tell the story
What is the slogan/message for the company?
All new Volkswagen
Was the message effective? Why or why not?
Not really because it didn't catch many peoples attention.


What is the company?
Doritios
Who is the target audience:
Young adult, Male, 18-25
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Qucik shots to make the story
What is the slogan/message for the company?
Dotitios
Was the message effective? Why or why not?
Yes becaseu it was funny and everyone loves Doritios

No comments:

Post a Comment